A market in which most potential customers who need, want, and can afford a product have bought it is called

• A. Saturated Market
• B. Factor Market
• C. Elastic Market
• D. Equilibrium Market

Answer: (A)

Market saturation is being tested here: a market where most potential customers who need, want, and can afford the product have already bought it. When that point is reached, there’s little new demand, so sales growth slows and firms compete mainly on price or product differences to win the few remaining buyers or to persuade existing customers to buy more often. This differs from a factor market, which is about buying and selling inputs like labor and capital; a market in equilibrium, where supply equals demand at a set price, and a term like elastic market isn’t a standard way to describe this situation.