A rise in demand at any given price, causing the demand curve to shift to the right, is called what?

• A. Increase in Demand
• B. Decrease in Demand
• C. Movement Along Demand Curve
• D. Elastic Demand

Answer: (A)

When buyers want to buy more at every price, the whole demand curve shifts to the right. That change is called an increase in demand. It happens because non-price factors—like higher income, more buyers, tastes changing in favor of the good, or the prices of related goods changing—make people want to buy more even if prices don’t change. A movement along the curve would occur only if the price itself changed, not if the overall demand at every price level increased. Elastic demand describes how responsive quantity demanded is to price changes, not a shift of the curve.